The severe COVID-19 pandemic has impacted many economies, causing businesses to adapt to new business practices, service, workflow, and management, in line with changing consumer behavior. The Department of International Trade Promotion (DITP) under the Ministry of Commerce, with the responsibility of enhancing the capacity of Thai entrepreneurs, supporting their international operations, adding value and expanding the marketing channel for Thai products and services, has thus, adjusted its strategic work process to suit the changing situations through various forms of online channels. This adjustment is the vision of Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce, to make Thailand the hub of the digital content industry.
The digital content industry, one of the creative industries, is directly affected by the crisis, such as being unable to travel and undertake business negotiations overseas. However, in recent years, “Y” or “Boy’s Love” content has been trending domestically and internationally. Thai entrepreneurs produce a large amount of such content, making it the largest Y-content-producing country in Asia. To support the Thai digital content industry in the current situation, and to continuously build relationships with trading partners, The Department of International Trade Promotion (DITP) has therefore organized a project to promote Y content via online channels, by providing an opportunity to 10 Y content producers to negotiate their businesses online with international buyers between 29 - 30 June 2021, in order to show the potential of our entrepreneurs' in making Thailand the hub of Y content that is recognized internationally and which will lead to the long-term sustainability of the industry.
By the time the situations begin to resolve and the economy returns to normal, Y content by Thai producers will be accepted globally, and will be ready to step up, and generate more income to the nation.
(Mr. Somdet Susomboon)
Director-General of DITP